Speaking Portfolio

What People Are Saying about Lyn Chamberlin’s Personal Brand Workshops

“I put Lyn’s ideas to immediate use. If she were a not for profit, I’d send a donation.”

“Lyn had an excellent blend of sharing expertise with engaging the audience. Nice handling of some of the audience ideas-You could see how she works with her clients.”

“This was, by far, the best networking event I have attended in the last 12 months. The content of Lyn’s talk was spectacular and she clearly drew a great group of members as well as guests. Well done!”

“I cannot remember the last time I took copious notes during a speaker. She was fabulous.”

Programs

What’s Brand Got to Do with It: Finding and Implementing Your Personal Brand

(A ninety-minute interactive presentation)

This is leading brand expert Lyn Chamberlin’s signature presentation on personal branding.

These days, being good is not enough. Competitive advantage and personal success depends upon how effectively you tell your story and who you tell it to. Winning the hearts and minds of your customers with a contagious passion is the cornerstone of the critical process of personal branding. This presentation is highly motivational, yet offers practical, ready-to-be-applied techniques for shaping an individual’s message, image, and putting that personal brand strategy into action.

Participants in this session will:

Create a Personal Value Proposition
Discover what sets them apart from your competition
Identify target markets, key influencers and opinion-makers
Develop an initial strategic personal brand marketing plan.

The Personal Brand Workshop

(Available in both full and half day sessions)

Personal Branding is not about building an image for the outside world; it is about understanding what is truly unique about your individual strengths, skills, values and passions – and using that new understanding to immediately differentiate yourself and guide your marketing objectives.

You will leave our workshop with a concrete road map to success. Some of the things you’ll walk away with? A solid Brand Profile, the know-how to create an Organizational Brand Communications Plan and a variety of personal branding tools that will keep your organization consistent, memorable and highly visible.

Are you ready to……

Take the first step towards increasing the reputation, image, perceived value, and brand awareness of your brand?
Get the input needed to validate your market research, brand identity, and messaging architecture?
Gain consensus around the first draft of your brand identity map –the key deliverable — a short and compelling one-page description of your brand and the brand’s key benefits/messages?
Know-how to create and use your brand identity to create compelling stories for your business, product, or service?

You will leave the workshop:

Knowing what an organizational brand is, how it works and why it’s important to you.
With a first draft of your brand identity map — a short and compelling description of your brand and the key sales messages to be associated with your brand.
With answers to the questions: Who are we? What do we do? Who do we do it for? How do we position our organization relative to the competition?
With a road map for strategically communicating your brand in the most succinct and persuasive manner.
With a foundation for implementing and using your new brand identity.

Typical Schedule for 1-Day Workshop

8:00-8:30 a.m.	Continental Breakfast & Networking
8:30-10:15	Why Branding is an Essential Individual Marketing-Must
10:30- 12:00	Written and Oral Brand Discovery Exercises
LUNCH
1:00-2:00	Identifying Your Brand Identity
2:00-2:45	Break-out Groups
2:45-3:00	Break
3:00-4:00	Individual Brand Assessments
4:00-4:15	Wrap-up & Next Steps

About Lyn Chamberlin

President and Founder, skye|PR

Lyn Chamberlin, founder and principal partner of skyePR, is an Emmy-Award winning television producer. She has more than twenty years of experience in the design and execution of strategic public relations programs, sales training and leadership coaching. She is a former Director of Communications at Harvard University and a Vice President for Communications at MIT. As Director of Television Programming for The Monitor Channel, she participated in the launch of the award-winning 24-hour international cable news channel. A television producer, writer, and corporate media consultant, she uses her reporter’s eye for finding the stories behind the people and companies that she represents.

A graduate of Columbia University, she lectures frequently on strategic communications and personal branding.

Additional information is available at http://www.skyepr.com and at her The Brand Dame blog: http://www.thebranddame.com.