Successful Story & Brand Development Program

• Are you a successful business owner, consultant, coach or freelancer who wants to build a national reputation?
• Do you need greater visibility but haven’t got a clue how to get it?
• Are you certain you have a great story to tell but don’t know how to express it quickly, effectively and memorably?
• Not sure what your brand is and how to make it work for you and your company?

If you answered “yes,” then my Successful Story and Brand Development Program is for you. In this six-week, one-on-one program, you’ll learn how to create a “story” around yourself, your company, or your activities – one that instantly conveys your market value and your expertise in your field. In addition, we’ll take this story and use it as the core of your brand, a rock-solid identity that extends the breadth, reach and success of your company. Coaching topics will include:

The “You” Brand – Who are you? What do you stand for? What makes you unique? Why do companies do business with you? All of this and more goes into making an effective online brand, yet we haven’t really given a thought to who we are and what we offer our clients. Because this is such an important component, we’ll spend two sessions talking about you – and how wonderful you are.

Blogging – You’ll learn the ins and outs of blogging, who the major bloggers are in your field, and strategies for developing your own successful blog. You’ll also learn how to follow the right bloggers in your industry in order to “seed” your own PR and marketing campaigns.

Social Media – From LinkedIn and Facebook to YouTube and Twitter, you’ll learn how to put each tool to work for your business. You’ll learn the pros and cons of each method and whether each one makes sense for you and your business.

Viral Marketing – We’ll discuss how to spread your ideas through social media – and how to do so on a budget and with limited time.

Web Content – You’ll learn how to incorporate your new brand into your website and all other pieces of marketing collateral that you use.

By the end of six weeks, you’ll come away knowing which tactics will work for you in building your online brand and which won’t – saving you countless hours of time and frustration. You’ll also have a plan of action for building your reputation over the next 18 – 24 months.

Program Details

Six one-hour coaching calls – This is a one-on-one coaching program with me. You will not have to share your time or reveal your competitive “secrets” to others. I will oversee all of your work / progress and will provide feedback, insight, and additional resources as you progress.

Unlimited email – You can email me as much as you want during the week.

Weekly homework – Each week I’ll give you “homework,” ensuring you keep on track and complete the program. My goal is to have you walk away with a complete knowledge about building your own brand in six weeks.

Follow-up emails – You get one month of follow-up e-mails once you’ve completed the program.

Limited engagements – To ensure your success, I work with only two Successful Story & Brand Development Coaching clients at any time. This means you’ll have my undivided attention, as I won’t be stretched thin working with 6 – 12 clients at a time.

Cost – This program is available on a flat fee basis of $2,875.00, payable in advance of the first scheduled phone call.

To learn more, call or write today for a Successful Story & Brand Development Coaching. Simply pick up the phone and call 508-636-2500 or send email to lyn@skyepr.com..

My Credentials

Lyn Chamberlin, founder and principal partner of skyePR, is an Emmy-award winning television producer. She has more than twenty years of experience in the design and execution of strategic public relations programs, sales training and leadership coaching. She is a former Director of Communications at Harvard University and a Vice President for Communications at MIT. As Director of Television Programming for The Monitor Channel, she participated in the launch of the award-winning 24-hour international cable news channel. A television producer, writer, and corporate media consultant, she uses her reporter’s eye for finding the stories behind the people and companies that she represents.

A graduate of Columbia University, she lectures frequently on strategic communications and personal branding.

Additional information is available at http://www.skyepr.com and at her The Brand Dame blog: http://www.thebranddame.com.